Equitable Cost Group

The ‘difference’ is our belief that ‘business should be a force for good’. The story behind the name is twofold:

Firstly, real estate (or construction) is considered a profitable business, with many people making money from the various transactions. But that is because we only ‘measure’ financial capital and neglect other forms of capital such as natural, social, and human. If, for example, the destruction to the environment, the disturbance to communities, and injuries and accidents were costed, then different, more equitable, outcomes would be achieved. We propose to devote some of our profit to promote and advocate this belief.

Secondly, we believe that there is no need for a business to make and retain profit. It simply exaggerates the inequality in our world. We propose to share our remaining profit with others to create a more equitable world.